Online community and online casinos are two of the biggest web phenomena today. Twitter and Facebook have taken the entire digital world by storm, letting people from any corner of the globe speak with each other over common interests. Considering that one of the most active communities in the online world is the online gaming community, it was only a matter of time before these two worlds collided. And now, online casino providers are finding ways to integrate social networking media apps into their sites.
ShoutBox is a social networking app launched by Bwin, and it is becoming very successful, allowing online players to chat among themselves while playing casino games online. The app allows players to invite contacts to try online games and participate in online tournaments, such as slots or poker tournaments. Online gambling experts believe that this type of social network will become an integral part of the online casino of the future.
Online wagering sites that have not really installed their own social media apps make use of existing social networking sites to keep present players interested and to bring new ones on board. Twitter accounts plus Facebook Fan pages are ways in which casino operators expand their achieve, by using advertising promotions and responding to questions quickly. There are even games upon Facebook, such as Zynga Poker, that will web casinos use to drum upward interest in their sites. Such online community tournaments allow players to compete for free while encouraging them to go to the owner’s gambling website.
But whilst Facebook is extraordinarily popular all over the world, in the UK, it is not as popular since online gambling itself. A 2010 survey by Nielsen reported that will in the UK, the number of internet gamers increased by 40% over the previous yr, while the increase in UK use of social media marketing was significantly lower.
The UK is a world leader in online betting, so the numbers are not that unexpected. Other European countries are following closely on their heels as most of Europe now has regulated web gambling. When the numbers are broken down, it is clear that middle aged males account for most of the increase in UK on-line wagering numbers, though women are usually big fans too, with poker and bingo being the most popular video games among the British.
Because so many of the internet gamers in Britain are center aged, and because so many Facebook users tend to be younger, it may be that the mix of social networking and gambling won’t occur on as large a level until the casinos themselves build social media into the sites themselves.
Additionally , when the US eventually regulates online gambling, making it clearly legal rather than moving into a somewhat vague legal standing as it does in 2010, a number of UNITED KINGDOM gambling companies are poised to apply for permit to operate in the US, and this should marry online gaming to social networking even more strongly
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