The Right Way to Grow Your Business Using this Powerful Brand name, Audience and Content-Marketing Tool
We have been talking lately about how to boost your business marketing with Instagram.
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Contrary to what many people still believe, Instagram isn’t just a fun app where you can post food, holiday and family pics.
Instagram has become a powerful brand-building, audience-building plus content-marketing tool for businesses. It offers over 200 million active regular monthly members sharing 60 million pictures and 1 . 6 billion loves per day.
A note of caution: there are plenty of people out there who promise to grow your Instagram followers by the thousands, but be careful. Most of them use fake accounts developed by bots to inflate your amounts.
These types of followers have zero worth. In fact , they can even be dangerous, wanting to steal your password or photos or infect you with a virus.
According to the data security firm Imperva, these bad bots be the cause of 28. 9 per cent of crawlers on Instagram.
The best way to build your Instagram followers is by being authentic to your brand and your audience.
Here are a few tips to help you get real Instagram followers:
1 . Tell a Story with Hashtags
It’s great to use your business title as a hashtag, but you need to believe beyond that.
If you want to use your Instagram posts to get followers, use additional hashtags that tell the story from the image you’re sharing. You want to start a conversation when you’re sharing posts to get things like:
᾿ Marketing promotions
᾿ Product roll-outs
A good example of a brand who does this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to event and share their chips, and also to use the hashtag when they share photos of their meetups.
By using engaging, relevant hashtags, you can be discovered in Instagram searches plus hopefully build up followers on Instagram.
2 . Get Creative
Instagram is focused on photos, so many people think of the caption as an afterthought.
Don’t neglect the image caption! You can generate engagement and promote sharing by using descriptive words which will engage, inspire and entertain your own followers.
Here are some ideas to help you develop followers on Instagram with your articles:
᾿ Use questions in your caption. Write your question at the beginning of the particular post so that people see it first.
᾿ Get personal with your posting. Tell a story about yourself, or even how your product helped or inspired someone else.
᾿ Ask people to tag others. Asking people to label three of their best friends or tagging someone they are grateful for provides other potential followers into the formula.
A great example of a brand that does personal posts well is the @NatGeo Instagram account.
They create breathtaking Instagram Stories with informative captions to educate the user on the plight associated with animals around the world.
Remember when it comes to making use of Instagram posts to get followers, it’s all about being authentic. Don’t use questions in every single post or inform a personal story that isn’t genuine.
three or more. Go Local
One of the best ways to create your Instagram followers is to get to know your own neighbours!
Whether you’re creating Instagram ads or want to promote your occasion in a specific area, you can see what’s going on near you by going to the search web page and clicking on the Places tabs.
Type in the location to see the geotagged articles for that area. Then visit appropriate and recent tagged posts : not those of competing businesses, certainly – and leave an opinion or even an emoji and the actual person if you like what you see. Ideally, this will be the start of an organic interaction.
For example , if you offer life coaching providers, you could type in your location followed by “entrepreneurs. ” Local entrepreneurs may be searching for more work and life stability or help with life goals or career challenges.
Similarly, if you have the physical location that people have checked into on Instagram, comment on those posters’ pictures to make sure they’re conscious of your Instagram presence, and then adhere to them.
These are some of the best ways to construct Instagram followers the right way: no crawlers, no shortcuts, just tried and true methods to engage with your audience and turn all of them into followers!
Susan Friesen, originator of the award-winning web development plus digital marketing firm eVision Media, is a Web Specialist, Business and Marketing Consultant, and Social Media Consultant. She works with entrepreneurs who struggle with having the lack of knowledge, skill plus support needed to create their online business presence.